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Promotion

Our main promotion for the event consist of e-mail, web and sometimes print magazine ads (via media sponsors).

Promotion checklist [edit section]

Promotion method  ^ ELC 2011 status  ^
listing at elinux.org:Events done
listing at lwn.net calendar done?
CFP e-mail to celinux-dev done
CFP e-mail to elc-announce done
CFP e-mail to members done
CFP e-mail to linux-embedded done
CFP announcement by LF done
program e-mail to linux-embedded not done
program e-mail to elc-announce not done
program e-mail to celinux-dev not done
program e-mail to members not done
program announcement in LF newsletter not done
reminder e-mail to linux-embedded not done
reminder e-mail to elc-announce not done
reminder e-mail to celinux-dev not done
reminder e-mail to members not done
blast via eecatalog not done
web ad with lwn.net not done
web ad with linuxdevices not done
web ad with eecatalog not done
web ad with MTE not done
announcement in LWN.net not done
announcement in linuxdevices not done
print ad in MTE not done
print ad in eecatalog not done
Add attendees to elc-announce list (post-conference) not done
Add row  Edit table Edit table in place Query


Methods and details [edit section]

e-mail blasts [edit section]

We usually send announcement e-mails to the following places:
  • linux-embedded mailing list
  • elc-announce
  • celinux-dev mailing list
  • CELF members mailing list

elc-announce [edit section]

At the end of each conference, we take the e-mail addresses that were provided by attendees, and add those that gave permission to send them announcements to the elc-announce list. This is our main list of previous attendees and interested parties.

announcement contacts [edit section]

  • We announce our event via LWN.net, usually with an e-mail to Jake Edge
    • Often, he will pick it up from the linux-embedded list, and announce it with no effort on our part. So it's worth waiting a day and checking to see if it shows up.
  • and linuxdevices.com

Event web placement [edit section]

We add our event to the event page on the elinux wiki See http://elinux.org/Events

We add our event to the calendar page on LWN.net See http://lwn.net/Calendar

mail lists [edit section]

We also send to our own mail lists, which are located at:

[put info here]

''NOTE: These lists should ONLY ever be used for an announcement about ELC or ELC Europe, and never sold, loaned or transfered for any reason''

CELF newsletter [edit section]

We also mention the following events in the CELF newsletter, when they coincide with newsletter publish dates, and make sense for those issues:

  • call for papers
  • call for papers deadline
  • keynotes and/or prominent speakers announced
  • program announced
  • last event's videos are now available
  • registration opened
  • final reminder for event

Often, these will be combined.

web ads [edit section]

  • We usually have LWN.net become a media sponsor for our events
    • Our contact for this is Jake Edge
  • We did a web ad in Linuxdevices.com for ELC 2009, but I don't think it added much to our registrations. IRRC, we only picked up 6 additional professional attendees after the ad ran, which was about what we would have expected without the ad.

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